GCA/EMS announces rebrand as Coresential;
New name highlights values and positions the company for future growth
January 15, 2011 – (Tampa, Fla.) – Undergoing a major rebranding, including a new name for the company, GCA/EMS will begin operating as Coresential on January 15, 2011.
Operating throughout Florida, the Caribbean and the Bahamas, Coresential is the electrical manufacturers representative organization formed by a merger of GCA Electrical and Lighting, located in Tampa, and Electrical Marketing Services (EMS), located in Altamonte Springs, Fla., in June 2009.
“Coresential reflects the united, integrated company that has developed over the past 18 months,” says John Gunn, president. “We are not two separate companies operating under one umbrella, but are one integrated organization with a strong corporate identity and unified philosophy for doing business.”
The new name, along with a new brand identity and logo, gives Coresential a new vision for the future, as it provides flexibility for expanding into new markets and product segments. The brand, including Coresential’s name and logo, was developed by analyzing the company philosophy and its core strengths and values.
Coresential is:
· Positioned For The Future:
· Guided By Our Core Values,
· Essential To Every Customer We Serve.
The new logo design includes seven bullets surrounding a core, representing each of Coresential’s seven core values:
· Leadership by example
· Respect for our vendors, customers and ourselves
· Integrity in the way we do business
· Reliable to follow through with commitments
· Persistent in achieving results
· Empowered to help seek even difficult solutions
· Forward Thinking to anticipate future needs
An upward slash above the name represents Coresential’s forward actions and future growth, as it remains committed to those values.
“All of our employees are guided by the same core values and understand what is essential for meeting the needs of our clients,” adds Gunn. “We are well-positioned and structured for growth and diversification, moving into new markets and product offerings as we move into the future.”
Coresential operates in the state of Florida, the Caribbean and the Bahamas and is headquartered at 1201 North 50th Street, Tampa, Florida with satellite offices throughout the state, and can be reached at 800-333-8083. Find Coresential online at
www.coresential.com.
# # #
New company logo mark available upon request.
GCA/EMS announces rebrand as Coresential;
New name highlights values and positions the company for future growth
January 15, 2011 – (Tampa, Fla.) – Undergoing a major rebranding, including a new name for the company, GCA/EMS will begin operating as Coresential on January 15, 2011.
Operating throughout Florida, the Caribbean and the Bahamas, Coresential is the electrical manufacturers representative organization formed by a merger of GCA Electrical and Lighting, located in Tampa, and Electrical Marketing Services (EMS), located in Altamonte Springs, Fla., in June 2009.
“Coresential reflects the united, integrated company that has developed over the past 18 months,” says John Gunn, president. “We are not two separate companies operating under one umbrella, but are one integrated organization with a strong corporate identity and unified philosophy for doing business.”
The new name, along with a new brand identity and logo, gives Coresential a new vision for the future, as it provides flexibility for expanding into new markets and product segments. The brand, including Coresential’s name and logo, was developed by analyzing the company philosophy and its core strengths and values.
Coresential is:
· Positioned For The Future:
· Guided By Our Core Values,
· Essential To Every Customer We Serve.
The new logo design includes seven bullets surrounding a core, representing each of Coresential’s seven core values:
· Leadership by example
· Respect for our vendors, customers and ourselves
· Integrity in the way we do business
· Reliable to follow through with commitments
· Persistent in achieving results
· Empowered to help seek even difficult solutions
· Forward Thinking to anticipate future needs
An upward slash above the name represents Coresential’s forward actions and future growth, as it remains committed to those values.
“All of our employees are guided by the same core values and understand what is essential for meeting the needs of our clients,” adds Gunn. “We are well-positioned and structured for growth and diversification, moving into new markets and product offerings as we move into the future.”
Coresential operates in the state of Florida, the Caribbean and the Bahamas and is headquartered at 1201 North 50th Street, Tampa, Florida with satellite offices throughout the state, and can be reached at 800-333-8083. Find Coresential online at
www.coresential.com.
# # #
New company logo mark available upon request.